Bayu Fariesta Sakti serves as the Executive Vice President and Head of Marketing at IFG Life, where he brings over 16 years of extensive experience in the financial industry to the forefront of innovative marketing strategies. In his current role, Bayu is responsible for crafting...
Bayu Fariesta Sakti serves as the Executive Vice President and Head of Marketing at IFG Life, where he brings over 16 years of extensive experience in the financial industry to the forefront of innovative marketing strategies. In his current role, Bayu is responsible for crafting comprehensive marketing strategies that align with the company’s vision and objectives, overseeing diverse teams in Digital Marketing, Communications, Research, and Creative. His expertise in performance marketing and data analytics allows him to spearhead integrated marketing campaigns that effectively engage target audiences across digital, traditional, and emerging channels.
Bayu's leadership has been instrumental in managing multi-million dollar budgets, ensuring that each campaign is optimized for maximum impact. He leverages his strong analytical skills to derive actionable insights from data, enabling the continuous refinement of marketing initiatives. His proficiency in digital marketing tools and techniques, including SEO and SEM, empowers IFG Life to enhance its online presence and drive customer engagement.
Key projects under Bayu's guidance have included the launch of innovative financial products that resonate with consumers, utilizing a mix of graphic design and website optimization strategies to create compelling user experiences. His project management skills ensure that campaigns are executed seamlessly, meeting deadlines and exceeding performance expectations. As a forward-thinking marketing leader, Bayu Fariesta Sakti is committed to pushing the boundaries of marketing communication within the financial sector, establishing IFG Life as a leader in customer-centric financial solutions.
