Basharat Khalil is a seasoned professional with over 20 years of expertise in consumer insights and data analytics, currently serving as the Director of Consumer and Marketplace Insights at Nestlé Nutrition North America (Gerber). In this pivotal role, Basharat leads the consumer insights and business...
Basharat Khalil is a seasoned professional with over 20 years of expertise in consumer insights and data analytics, currently serving as the Director of Consumer and Marketplace Insights at Nestlé Nutrition North America (Gerber). In this pivotal role, Basharat leads the consumer insights and business analytics function, acting as a strategic business partner to ensure that the voice of the consumer is integrated into every level of decision-making within the organization. His extensive background with leading marketing research firms, including Nielsen, Ipsos, and Kantar, has equipped him with a robust understanding of market intelligence and consumer behavior, which he leverages to drive fact-based decision-making.
At Nestlé Nutrition, Basharat oversees a dynamic team responsible for the design, execution, analysis, and reporting of consumer insights initiatives. His focus on building consumer-obsessed and intelligence-driven organizations is evident in key projects that harness qualitative research methodologies, such as focus groups and mystery shopping, to uncover deep consumer insights. By employing advanced techniques in advertising research and brand equity analysis, he ensures that Gerber’s product offerings resonate with consumers and meet their evolving needs.
Basharat’s commitment to fostering a culture of insights-driven innovation not only enhances the brand's market positioning but also strengthens its connection with consumers. His expertise in questionnaire design and customer insight further enables the team to gather actionable data that informs strategic marketing initiatives, ultimately driving growth in the highly competitive FMCG sector. Through his leadership, Nestlé Nutrition is well-positioned to navigate the complexities of the marketplace while maintaining a steadfast focus on consumer satisfaction and brand loyalty.
