Bart Boughton is a seasoned expert in digital publishing, currently serving as the Founder and Partner at 360ops, an ad operations outsourcing and strategic consulting firm dedicated to enhancing profitability for digital publishers. With a career spanning various roles in ad operations, monetization strategy, and...
Bart Boughton is a seasoned expert in digital publishing, currently serving as the Founder and Partner at 360ops, an ad operations outsourcing and strategic consulting firm dedicated to enhancing profitability for digital publishers. With a career spanning various roles in ad operations, monetization strategy, and client service, Bart has cultivated a comprehensive understanding of the digital landscape. His expertise encompasses the intricacies of ad tech stack configuration, allowing him to deliver tailored solutions that meet the unique needs of clients across diverse verticals, including Business/Finance, Health/Wellness/Food, and Lifestyle.
At 360ops, Bart leads key projects aimed at optimizing ad performance and streamlining operational costs for media companies. His strategic consulting approach leverages advanced skills in SEM, SEO, and web analytics to drive measurable results. By implementing robust advertising strategies and utilizing demand-side platforms, he ensures that clients maximize their yield while minimizing expenses. Bart's commitment to delivering the highest standard of service is evident in his hands-on involvement with clients, guiding them through the complexities of digital advertising and helping them navigate the ever-evolving landscape.
With a passion for innovation and a keen eye for emerging trends, Bart continues to position 360ops as a leader in the industry. His ability to adapt to the changing needs of digital publishers, combined with his extensive knowledge of tools like DART for Advertisers and DoubleClick, empowers clients to achieve sustainable growth in an increasingly competitive market. Through his leadership, 360ops not only enhances operational efficiency but also fosters long-lasting partnerships that drive success for its clients.
