Barry Lawson serves as the Marketing Manager at MEC Aerial Work Platforms, where he leverages his strategic expertise to drive product and marketing operations with a focus on innovation and profitability. In his current role, Barry is responsible for managing both new and existing product...
Barry Lawson serves as the Marketing Manager at MEC Aerial Work Platforms, where he leverages his strategic expertise to drive product and marketing operations with a focus on innovation and profitability. In his current role, Barry is responsible for managing both new and existing product development, ensuring that each project aligns with market demands and company objectives. His analytical mindset enables him to evaluate product profitability and identify new opportunities, allowing MEC to maintain a competitive edge in the aerial work platform industry.
Barry's leadership extends beyond product management; he is a collaborative communicator who fosters synergy across cross-functional teams. His ability to build strong relationships enhances the effectiveness of marketing initiatives and supports the sales team through the development of impactful marketing collateral. Additionally, Barry coordinates large-scale trade shows and annual regional product launch events, showcasing MEC's offerings and strengthening brand presence in the market.
Adept at reporting, tracking, and analyzing aerial work platform market data, Barry utilizes insights to inform strategic decisions and refine marketing strategies. His proficiency in tools such as Salesforce.com and social media marketing further amplifies MEC's outreach efforts. With a commitment to continuous improvement, Barry is dedicated to implementing process enhancements that drive efficiency and profitability, making him an invaluable asset to MEC Aerial Work Platforms and the broader industry.
