Barry Heaton is a seasoned MedTech Sales Leader with over 18 years of experience in the medical technology sector, currently serving as the Senior International Market Development Manager for Advanced Wound Management (AWM) at Smith+Nephew. In this pivotal role, Barry has successfully developed and executed...
Barry Heaton is a seasoned MedTech Sales Leader with over 18 years of experience in the medical technology sector, currently serving as the Senior International Market Development Manager for Advanced Wound Management (AWM) at Smith+Nephew. In this pivotal role, Barry has successfully developed and executed unified market development strategies across the EMEA region, driving significant sales growth and enhancing market share. His strategic initiatives have not only improved customer engagement metrics but also fostered a culture of resilience and well-being within his teams.
Barry's expertise in market segmentation analysis has been instrumental in identifying growth opportunities and understanding unique customer needs, enabling informed strategic decision-making. He has led the implementation of innovative sales processes that align with market requirements, ensuring that Smith+Nephew remains at the forefront of the MedTech industry. His collaborative approach, working cross-functionally with various departments, has facilitated the seamless execution of projects that enhance organizational performance.
A strong advocate for personal development, Barry is committed to coaching and mentoring his team, leveraging his skills in stakeholder management and emotional intelligence to cultivate a high-performing environment. His proficiency in business acquisition, KOL management, and marketing strategy positions him as a key player in driving Smith+Nephew's mission to improve patients' lives through advanced medical technologies. With a keen analytical mindset and strong negotiation skills, Barry continues to navigate the complexities of the MedTech landscape, ensuring that the company not only meets but exceeds its strategic objectives.
