As the Vice President of Sales for PRG Gear at Production Resource Group, Bari Sheher plays a pivotal role in shaping the future of audio-visual solutions for live productions and virtual events. With a robust background in sales leadership and a keen understanding of the...
As the Vice President of Sales for PRG Gear at Production Resource Group, Bari Sheher plays a pivotal role in shaping the future of audio-visual solutions for live productions and virtual events. With a robust background in sales leadership and a keen understanding of the evolving landscape of the AV industry, Bari leads a dynamic team of AV sales specialists dedicated to delivering innovative and tailored solutions that meet the diverse needs of clients. Under Bari's guidance, the team has successfully driven significant sales growth and enhanced customer satisfaction, establishing PRG Gear as a trusted partner in the industry.
Bari is accountable for achieving regional sales targets and profitability goals, working closely with the National Account Team and the Regional Vice President of Operations to ensure seamless market growth and operational excellence. His strategic planning and business development skills have been instrumental in developing and executing a comprehensive regional sales plan that aligns with the company’s overarching objectives. Bari's expertise in business process improvement and financial analysis allows him to identify opportunities for efficiency and profitability, ensuring that the team not only meets but exceeds client expectations.
Key projects under Bari's leadership include the launch of cutting-edge AV products tailored for both live and virtual environments, which have significantly enhanced the customer experience. His commitment to fostering strong relationships with clients in various sectors, including hotels and large-scale event venues, has positioned PRG Gear as a leader in the AV market. With a focus on continuous improvement and strategic growth, Bari Sheher is not only driving sales but also shaping the future of live event production in an increasingly digital world.
