Barbara Larimer, as the Owner of BLEND Wine Marketing, leverages her extensive 30 years of experience in professional services, marketing, and community relations to empower small to mid-sized wineries in navigating the complexities of the wine industry. Her current role is pivotal in developing tailored...
Barbara Larimer, as the Owner of BLEND Wine Marketing, leverages her extensive 30 years of experience in professional services, marketing, and community relations to empower small to mid-sized wineries in navigating the complexities of the wine industry. Her current role is pivotal in developing tailored strategic integrated marketing plans that encompass digital marketing, communication strategies, and direct-to-consumer sales initiatives. Barbara’s expertise lies in crafting compelling brand narratives that resonate with consumers, ensuring that each winery she collaborates with not only stands out in a competitive market but also builds lasting relationships with its audience.
At BLEND Wine Marketing, Barbara is actively involved in key projects that include the design and execution of high-impact consumer events, which serve as vital touchpoints for wineries to engage with their clientele. Her focus on brand management and strategic communications allows her to create memorable experiences that enhance brand visibility and foster community relations. Moreover, Barbara's commitment to charitable giving and nonprofit partnerships underscores her belief in the power of community engagement, enabling wineries to connect with their local environments meaningfully.
With a strong foundation in marketing communications, sponsorship, and fundraising, Barbara is adept at identifying and leveraging opportunities that drive growth and sustainability for her clients. Her leadership in the wine marketing space not only showcases her passion for the industry but also highlights her dedication to helping wineries thrive through innovative marketing strategies and community-focused initiatives. In a landscape where consumer preferences are ever-evolving, Barbara Larimer stands out as a trusted partner for wineries looking to amplify their brand and enhance their market presence.
