Barbara Cook currently serves as the Director of Product Marketing at Honeywell, where she leverages her extensive expertise in integrated demand generation to drive strategic initiatives across the North America product portfolio. With a proven track record of fostering team synergy and individual growth, Barbara...
Barbara Cook currently serves as the Director of Product Marketing at Honeywell, where she leverages her extensive expertise in integrated demand generation to drive strategic initiatives across the North America product portfolio. With a proven track record of fostering team synergy and individual growth, Barbara leads a dynamic team of product managers and specialists, ensuring that product strategies align with market demands and organizational goals. Her role encompasses the comprehensive management of the product lifecycle, where she employs best practices to optimize sales, inventory, and operations planning (SIOP) activities.
Under Barbara's leadership, the team utilizes the 80/20 portfolio rationalization tool to streamline offerings, ensuring that resources are effectively allocated to high-impact products. This strategic approach not only enhances operational efficiency but also contributes to the successful delivery of the Annual Operating Plan (AOP). Barbara is particularly skilled in multi-channel marketing and lead generation, crafting meaningful customer experiences that translate into measurable marketing-generated pipeline (MGP). Her dedication to cross-functional team leadership fosters collaboration across departments, enhancing Honeywell's ability to innovate and respond to market trends.
Recognized for her versatility and broad business contributions, Barbara is also adept at forging strategic partnerships that amplify Honeywell's market presence. Her public speaking skills and management acumen further position her as a thought leader in the industry, making her an invaluable asset to the organization as it navigates the complexities of the modern marketplace.
