Barb Lueckenotte serves as the Client Success Director at Retail Smarter, LLC, where she leverages over 20 years of extensive experience in brand and trade marketing to drive client satisfaction and business growth. In her current role, Barb is instrumental in managing the success of...
Barb Lueckenotte serves as the Client Success Director at Retail Smarter, LLC, where she leverages over 20 years of extensive experience in brand and trade marketing to drive client satisfaction and business growth. In her current role, Barb is instrumental in managing the success of clients through tailored outsourced sales and marketing services. She excels in providing strategic expertise across various facets of product development, packaging, and retailer sales presentations, ensuring that each client’s marketing initiatives resonate effectively with both online and brick-and-mortar retail audiences.
Barb’s deep understanding of customer insights and shopper marketing allows her to craft compelling marketing plans that not only enhance brand visibility but also drive consumer engagement. Her adeptness in brand management and architecture enables her to develop cohesive strategies that align with clients’ goals while navigating the complexities of competitive analysis and market segmentation. One of her key projects includes spearheading a comprehensive promotional campaign for a leading consumer goods brand, which resulted in a significant increase in market share and consumer loyalty.
With a strong foundation in public relations, Barb also emphasizes the importance of media relations in amplifying brand narratives and fostering positive consumer perceptions. Her commitment to evaluating and optimizing marketing plans ensures that clients receive actionable insights that lead to measurable results. Through her innovative approach and meticulous attention to detail, Barb continues to be a driving force in enhancing client success at Retail Smarter, LLC, making her an invaluable asset in the ever-evolving landscape of retail marketing.
