As the Director of Marketing & Employer Brand at Thread HCM, Barb C. is a dynamic force driving engagement and collaboration within the organization. With a keen focus on employer branding, she passionately advocates for both employees and the company’s mission, ensuring that every team...
As the Director of Marketing & Employer Brand at Thread HCM, Barb C. is a dynamic force driving engagement and collaboration within the organization. With a keen focus on employer branding, she passionately advocates for both employees and the company’s mission, ensuring that every team member feels connected and valued. Barb’s role is pivotal in crafting a vibrant workplace culture that not only attracts top talent but also retains and nurtures existing employees. Her expertise in brand strategy and digital marketing allows her to effectively communicate Thread HCM’s values and vision, fostering a sense of belonging among staff.
Barb is known for her innovative approach to problem-solving and her ability to generate fresh ideas that resonate across the organization. She thrives on collaboration, often leading brainstorming sessions that spark creativity and drive impactful marketing strategies. Her cheerful demeanor and expressive communication style make her an inspiring leader, motivating her team to engage deeply with their work and with one another.
Key projects under her leadership include the development of comprehensive marketing communications campaigns that highlight Thread HCM’s unique culture and commitment to employee well-being. By leveraging her skills in B2B marketing and media trends, Barb ensures that the company remains at the forefront of industry developments, effectively positioning Thread HCM as an employer of choice. With her unwavering optimism and dedication to teamwork, Barb C. continues to make significant strides in enhancing the employer brand, ultimately contributing to the overall success of Thread HCM.
