Bahar Keskekci is a dynamic Sales and Marketing Specialist at Siemens, where she plays a pivotal role in driving the success of low voltage products. With a robust background in product marketing and channel marketing management, Bahar is adept at navigating the complexities of P&L...
Bahar Keskekci is a dynamic Sales and Marketing Specialist at Siemens, where she plays a pivotal role in driving the success of low voltage products. With a robust background in product marketing and channel marketing management, Bahar is adept at navigating the complexities of P&L management, pricing strategies, and competitive analysis. Her current responsibilities encompass a wide array of marketing activities, where she is not only accountable for launching and promoting new products but also for creating and enhancing sales channels that effectively reach target markets.
Bahar's expertise in product strategy and roadmap management allows her to align product offerings with market demands, ensuring that Siemens remains competitive in a rapidly evolving landscape. She employs a data-driven approach to competitor benchmarking, enabling her to identify market gaps and opportunities for growth. Her proficiency in digital marketing and content creation is instrumental in elevating brand awareness and engaging customers through various social media platforms.
In her role, Bahar is also responsible for defining and executing go-to-market strategies that resonate with both local and global audiences. Her experience with long and short-term campaign planning and management ensures that each initiative is strategically aligned with Siemens' overarching business objectives. With a strong foundation in engineering principles, including DCS, PLC programming, and SCADA systems, Bahar brings a technical edge to her marketing efforts, bridging the gap between product development and market execution. Her commitment to excellence and innovation positions her as a key player in Siemens' ongoing success in the low voltage product sector.
