As the Operations Co-Founder at Upshift, Ayako Hiwasa plays a pivotal role in shaping the company's strategic direction and operational framework. With a robust background in international health and health economics, Ayako leverages her expertise to enhance customer engagement and drive impactful marketing campaigns. Her...
As the Operations Co-Founder at Upshift, Ayako Hiwasa plays a pivotal role in shaping the company's strategic direction and operational framework. With a robust background in international health and health economics, Ayako leverages her expertise to enhance customer engagement and drive impactful marketing campaigns. Her commitment to making people's lives better is evident in her approach to team building and communication strategy, where she emphasizes empathy and collaboration.
Currently, Ayako is spearheading key projects aimed at launching and scaling Upshift's services in the competitive San Francisco market. This involves not only optimizing processes and service quality but also engaging in end-user research to ensure that offerings are tailored to meet the needs of diverse communities. Her experience in early-stage startups equips her with the agility to navigate uncertain environments, allowing her to make decisive moves that propel the company forward.
Ayako's multifaceted skill set, which includes proposal writing and expertise in renewable energy, positions her uniquely to drive systemic change within the organization and beyond. As a humble team player with a bias towards action, she fosters a culture of innovation and resilience, ensuring that Upshift not only meets its operational goals but also contributes meaningfully to the broader landscape of international development. In her role, Ayako exemplifies the intersection of compassion and strategic thinking, making her an invaluable asset to both her team and the communities they serve.
