Austin Lyman serves as the Vice President of Marketing at Athletes First, where he leverages his extensive expertise in marketing strategy and brand consulting to drive impactful endorsement opportunities for a diverse roster of clients. With a keen focus on talent procurement and sponsorship sales,...
Austin Lyman serves as the Vice President of Marketing at Athletes First, where he leverages his extensive expertise in marketing strategy and brand consulting to drive impactful endorsement opportunities for a diverse roster of clients. With a keen focus on talent procurement and sponsorship sales, Austin is instrumental in negotiating high-value partnerships that not only enhance the visibility of athletes but also align seamlessly with brand objectives. His role extends beyond mere transactions; he is a trusted advisor to brands navigating the complex landscape of sports marketing, providing insights on player appearances, endorsements, and creative activations that resonate with target audiences.
Austin’s proficiency in social media marketing and corporate branding allows him to craft compelling narratives that elevate both athlete and brand profiles in a crowded marketplace. He is adept at orchestrating special events that create memorable experiences, further solidifying relationships between athletes and brands. By employing innovative marketing communications strategies, Austin ensures that every campaign is tailored to maximize engagement and return on investment. His commitment to client services and media relations has earned him a reputation as a go-to expert in the industry, making him a vital asset to Athletes First and its clients. As he continues to navigate the evolving dynamics of sports marketing, Austin remains dedicated to fostering authentic connections that drive success for both athletes and brands alike.
