Aurelie Rodriguez serves as the Managing Director at BigChange France, where she leverages her extensive 19 years of experience in direct and indirect value sales to drive the company’s growth in a competitive market. With a strong background in marketing and sales management, Aurelie has...
Aurelie Rodriguez serves as the Managing Director at BigChange France, where she leverages her extensive 19 years of experience in direct and indirect value sales to drive the company’s growth in a competitive market. With a strong background in marketing and sales management, Aurelie has spent the last four years honing her expertise in crafting and executing effective marketing strategies tailored to local markets while aligning with the overarching goals of the UK parent company.
In her current role, Aurelie is responsible for structuring and directing the development of BigChange France, ensuring that the entity not only meets but exceeds its performance targets. She is adept at developing and implementing a robust commercial action plan that encompasses both direct sales and supportive coaching methodologies. Her commitment to continuous performance coaching for business development (BD) and sales development representatives (SDR) has proven invaluable in fostering a high-performance culture within her team.
Aurelie’s specialization in international business development and project management positions her as a key player in navigating the complexities of the startup environment. She employs a multichannel marketing approach, leveraging data analysis to assess portfolio performance and refine strategies accordingly. Her leadership style emphasizes collaboration and empowerment, enabling her team to excel in delivering exceptional customer service while achieving ambitious sales goals. Through her strategic vision and hands-on coaching, Aurelie Rodriguez is not only shaping the future of BigChange France but also setting a benchmark for excellence in the industry.
