Aurelia Leli Kare is a Principal UX Designer/Researcher at Capital One, where she leverages over a decade of design experience, with a focused expertise in UX and product design for the past five years. In her current role, she is dedicated to solving complex challenges...
Aurelia Leli Kare is a Principal UX Designer/Researcher at Capital One, where she leverages over a decade of design experience, with a focused expertise in UX and product design for the past five years. In her current role, she is dedicated to solving complex challenges within the Commercial Card space, specifically aimed at enhancing the efficiency and effectiveness of internal associate tools. By employing a human-centered design approach, Aurelia has successfully redesigned these tools using Salesforce Lightning and Capital One's OMNI enterprise design systems. Her efforts have led to significant improvements, including a 15% reduction in call times, a 25% decrease in processing times, and a 30% reduction in the number of steps required to complete tasks.
Aurelia's work is characterized by her commitment to empathy and curiosity, which drives her user research initiatives. She conducts in-depth interviews and usability testing, synthesizing data to inform her design decisions. Her proficiency in process mapping and analysis complements her design skills, enabling her to create wireframes, prototypes, and responsive UIs that resonate with users. Additionally, her strong cross-team collaboration and facilitation skills ensure that she effectively communicates and aligns with stakeholders across the organization.
Currently, Aurelia is spearheading design projects that focus on critical internal tools, aiming to streamline workflows and enhance user experiences. Her expertise spans various industries, including FinTech and healthcare, where she has consistently delivered impactful design solutions. As a continuous learner, Aurelia remains at the forefront of UX trends and best practices, ensuring that her designs not only meet user needs but also drive business objectives.
