Aura Arana serves as the Creative Director at Hispanicize Media Group (HMG), where her innovative approach and bilingual proficiency play a pivotal role in shaping the company’s creative vision. With a keen understanding of the multicultural landscape, Aura leads a talented team of creatives in...
Aura Arana serves as the Creative Director at Hispanicize Media Group (HMG), where her innovative approach and bilingual proficiency play a pivotal role in shaping the company’s creative vision. With a keen understanding of the multicultural landscape, Aura leads a talented team of creatives in developing compelling visual narratives that resonate with multicultural millennials and Generation Z. Her extensive expertise in graphic design, photography, and digital media allows her to craft high-impact artwork for both print and digital platforms, ensuring that HMG's projects not only meet but exceed client expectations.
At HMG, Aura spearheads key projects that leverage branded media opportunities, celebrity endorsements, and strategic digital marketing campaigns. Her analytical mindset and organizational skills enable her to effectively communicate with clients, translating their goals into visually stunning designs that drive engagement and results. With proficiency in Creative Suite 6, including Photoshop, Illustrator, and InDesign, alongside video editing tools like Final Cut Pro and Avid, Aura is adept at managing the entire creative process from concept to execution.
Aura’s commitment to strategic planning and critical thinking ensures that each project aligns with the rapidly evolving dynamics of the $1.7 trillion U.S. Hispanic market. By integrating social influencer management into her campaigns, she enhances brand visibility and fosters authentic connections with diverse audiences. As a leader at HMG, Aura Arana continues to push the boundaries of creativity, delivering innovative solutions that elevate brands in a competitive landscape.
