Augusto Rovegno serves as the Senior Vice President of Content at TelevisaUnivision, where he plays a pivotal role in shaping the streaming landscape for ViX, the company’s flagship streaming service. With a robust background in deal making, leadership, and strategic brand development, Augusto is at...
Augusto Rovegno serves as the Senior Vice President of Content at TelevisaUnivision, where he plays a pivotal role in shaping the streaming landscape for ViX, the company’s flagship streaming service. With a robust background in deal making, leadership, and strategic brand development, Augusto is at the forefront of original productions and creative development across various genres, including film, scripted series, documentaries, and unscripted content. His expertise in content acquisition for both SVOD and AVOD platforms is instrumental in curating a diverse library that resonates with audiences across Latin America and the US Hispanic/Latinx communities.
Under Augusto's leadership, ViX has embarked on ambitious projects that not only elevate the platform's content offerings but also reflect the rich cultural narratives of its target demographics. His strategic oversight extends to live sports programming, where he formulates innovative strategies to enhance viewer engagement and drive subscription growth. By leveraging his skills in media analysis, research, and public relations, Augusto ensures that ViX remains at the cutting edge of industry trends, effectively positioning the platform to capitalize on emerging opportunities in the ever-evolving digital media landscape.
With a keen curiosity for new media and digital marketing, Augusto fosters a collaborative environment that encourages creative development and experimentation. His commitment to excellence in content production and acquisition not only strengthens TelevisaUnivision's market presence but also enriches the viewing experience for millions, making him a key figure in the future of streaming entertainment.
