Atul Sharma serves as the Marketing Communications Lead at Orient Electric, where he plays a pivotal role in steering the marketing strategy for the Fans Business Unit across India, SAARC, and the Middle East. With a robust background in marketing and product management spanning electrical,...
Atul Sharma serves as the Marketing Communications Lead at Orient Electric, where he plays a pivotal role in steering the marketing strategy for the Fans Business Unit across India, SAARC, and the Middle East. With a robust background in marketing and product management spanning electrical, IT, telecom, and fast-moving consumer durable (FMCD) products, Atul brings a wealth of expertise to his current position. His responsibilities encompass the entire marketing function, where he excels in crafting and executing comprehensive 360-degree marketing campaigns tailored to meet both national and international market demands.
Atul's strategic acumen is evident in his meticulous approach to budgeting and campaign planning, ensuring that each initiative aligns with the overarching business objectives and resonates with target audiences. His hands-on experience in channel sales and trade marketing allows him to effectively manage relationships with key accounts and distribution partners, driving brand visibility and sales growth. Furthermore, Atul's proficiency in customer relationship management (CRM) enhances his ability to understand consumer behavior and preferences, enabling the development of targeted promotional strategies.
In addition to his technical skills, Atul is adept at managing distributed teams, fostering collaboration and innovation among sales professionals to achieve collective goals. His commitment to new business development and budget monitoring ensures that marketing initiatives are not only creative but also financially viable. As he continues to lead impactful marketing campaigns, Atul Sharma remains a driving force in elevating Orient Electric's brand presence and market share in a competitive landscape.
