Atif Khan serves as the Global Marketing Director for Emerging Brands at PepsiCo, where he spearheads the Global Foods agenda for the PopCorners brand from the company’s headquarters in Purchase, NY. With a robust background in marketing and brand development, Atif has cultivated a wealth...
Atif Khan serves as the Global Marketing Director for Emerging Brands at PepsiCo, where he spearheads the Global Foods agenda for the PopCorners brand from the company’s headquarters in Purchase, NY. With a robust background in marketing and brand development, Atif has cultivated a wealth of expertise in driving growth for innovative products within the fast-moving consumer goods (FMCG) sector. His leadership extends beyond PopCorners; he has previously managed the Energy, Hydration, and Flavors categories for PepsiCo AMESA, where he honed his skills in business strategy and P&L management, ensuring that each category not only met but exceeded market expectations.
Atif’s strategic vision is complemented by his analytical skills, allowing him to leverage data-driven insights to inform marketing initiatives and optimize brand positioning. His experience in earned media and commercialization has been pivotal in launching successful campaigns that resonate with diverse consumer segments across global markets. As he leads the charge for PopCorners, Atif focuses on innovative marketing strategies that tap into emerging trends, ensuring that the brand remains at the forefront of consumer preferences. His ability to navigate the complexities of global brand development, coupled with a passion for fostering startup-like agility within a corporate framework, positions him as a key player in PepsiCo's mission to expand its portfolio of emerging brands. Through his leadership, Atif is not only shaping the future of PopCorners but also contributing to the broader narrative of PepsiCo’s commitment to delivering exciting and healthier snack options worldwide.
