Astoria Wichelt is currently making significant strides in her role as Digital Marketing Manager at Howies on La Crosse, where she is leveraging her academic background in communications and digital media design to drive impactful marketing strategies. As a junior at the University of Wisconsin-La...
Astoria Wichelt is currently making significant strides in her role as Digital Marketing Manager at Howies on La Crosse, where she is leveraging her academic background in communications and digital media design to drive impactful marketing strategies. As a junior at the University of Wisconsin-La Crosse, Astoria is not only preparing for her graduation in May 2024 but is also gaining invaluable hands-on experience in the fast-paced world of digital marketing. Her responsibilities encompass planning and executing comprehensive digital marketing campaigns that span various channels, including web, SEO/SEM, email, social media, and display advertising.
Astoria's role requires a keen understanding of digital analytics, as she meticulously measures and reports on the performance of all marketing initiatives. This data-driven approach allows her to optimize campaigns effectively, ensuring that Howies on La Crosse maintains a strong online presence and engages its target audience. Her expertise in maintaining social media channels is particularly noteworthy; she crafts compelling content that resonates with followers while fostering community engagement.
In addition to her technical skills, Astoria's strong customer service orientation, organizational abilities, and teamwork make her an asset to the Howies team. Her energetic and motivated demeanor not only enhances her interactions with colleagues but also contributes to a positive workplace culture. As she continues to develop her professional insights and expand her marketing acumen, Astoria is poised to make a lasting impact in the digital marketing landscape, particularly within the hospitality industry.
