Ashwini Rao currently serves as the Head of Home and Hygiene for South Asia and the Head of Dcommerce Homecare at Unilever, where she plays a pivotal role in shaping the strategic direction of the company’s fabric care liquids and home care products. With a...
Ashwini Rao currently serves as the Head of Home and Hygiene for South Asia and the Head of Dcommerce Homecare at Unilever, where she plays a pivotal role in shaping the strategic direction of the company’s fabric care liquids and home care products. With a strong focus on mix creation and deployment, Ashwini leads innovative initiatives that drive growth and enhance consumer engagement in a highly competitive FMCG landscape. Her expertise in growth strategies and innovation development enables her to identify emerging trends and consumer behaviors, translating insights into actionable product development and marketing strategies.
Under her leadership, key projects have included the successful launch of new fabric care products that resonate with the evolving needs of consumers, particularly in the digital and e-commerce space. Ashwini's ability to conduct comprehensive competitive analyses ensures that Unilever remains at the forefront of the market, leveraging her insights to refine product offerings and enhance brand positioning. Her commitment to business innovation is evident in her approach to integrating digital solutions within the home care sector, optimizing the customer journey, and driving online sales growth.
As a leader, Ashwini fosters a collaborative environment that encourages creativity and forward-thinking among her team. Her skills in marketing management and product launch not only contribute to the success of Unilever’s portfolio but also position her as a thought leader in the industry. By continuously exploring new avenues for growth and innovation, Ashwini Rao is instrumental in reinforcing Unilever’s commitment to sustainability and consumer satisfaction in the home and hygiene category.
