Ashton Lee Li Yi Gang serves as a Venture Partner at INCE Capital, where he leverages his extensive expertise in digital commerce, payments, and cross-border transactions to identify and nurture promising early to expansion-stage companies. His role is pivotal in guiding startups through the complexities...
Ashton Lee Li Yi Gang serves as a Venture Partner at INCE Capital, where he leverages his extensive expertise in digital commerce, payments, and cross-border transactions to identify and nurture promising early to expansion-stage companies. His role is pivotal in guiding startups through the complexities of scaling their operations while ensuring they align with market demands and consumer behaviors. Ashton’s strategic approach is deeply rooted in the principles of risk reduction and business process improvement, allowing him to craft compelling value propositions that resonate with both investors and customers.
At INCE Capital, Ashton is currently spearheading several key projects that focus on innovative payment solutions and enhancing the customer experience in digital commerce. His ability to foster high-performance teams and cultivate C-level relationships has been instrumental in driving collaborative efforts that yield significant results. By engaging with entrepreneurs and industry leaders, Ashton not only shares his insights but also actively participates in community engagement initiatives that aim to elevate the startup ecosystem.
Ashton’s commitment to ethical business practices is reflected in his adherence to the career advice of Charlie Munger, ensuring that he only invests in ventures he believes in and respects. This philosophy not only shapes his investment strategy but also enhances his ability to work with like-minded individuals who share a passion for innovation and excellence. Through his role at INCE Capital, Ashton continues to make a meaningful impact in the venture capital landscape, championing the next generation of digital commerce solutions.
