Ashray Sudhir, an accomplished Group Product Manager at GoTo Group, is at the forefront of driving affordability initiatives for GoFood, one of Southeast Asia's leading food delivery platforms. With a BTech in Computer Science & Engineering from IIT, Ashray combines technical expertise with a deep...
Ashray Sudhir, an accomplished Group Product Manager at GoTo Group, is at the forefront of driving affordability initiatives for GoFood, one of Southeast Asia's leading food delivery platforms. With a BTech in Computer Science & Engineering from IIT, Ashray combines technical expertise with a deep understanding of user needs to create innovative solutions that resonate with price-sensitive consumers. His current role involves building both 0-1 and 1-n product offerings, focusing on enhancing the affordability of GoFood's services. This strategic approach aims to convert casual users into loyal customers by making food ordering more accessible and appealing.
In his tenure, Ashray has successfully led cross-functional teams through the complexities of product launches, leveraging his skills in User Experience Design (UED), customer segmentation strategy, and pricing strategy. His ability to define clear product visions and align them with market demands has resulted in impactful product designs that prioritize user personas and user stories. Ashray's commitment to understanding the nuances of affordability-seeking users has been instrumental in crafting solutions that not only meet but exceed customer expectations.
As he continues to innovate within the GoFood ecosystem, Ashray is dedicated to fostering a culture of agility and collaboration, ensuring that his team remains responsive to evolving market trends. His organizational and presentation skills further enhance his ability to communicate complex ideas effectively, making him a pivotal figure in GoTo Group's mission to redefine food delivery in a way that is both sustainable and customer-centric.
