As the Director of Marketing Automation at DigiPen Institute of Technology, Ashley Goodwin plays a pivotal role in shaping the institution's outreach and engagement strategies. With a deep-seated passion for technology and creativity, Ashley leverages her expertise to craft compelling narratives that resonate with prospective...
As the Director of Marketing Automation at DigiPen Institute of Technology, Ashley Goodwin plays a pivotal role in shaping the institution's outreach and engagement strategies. With a deep-seated passion for technology and creativity, Ashley leverages her expertise to craft compelling narratives that resonate with prospective students and industry partners alike. Her current focus includes optimizing digital marketing campaigns through advanced automation tools, ensuring that the right message reaches the right audience at the right time. This involves a meticulous blend of data analysis and creative storytelling, allowing her to refine strategies that enhance user experience and drive enrollment.
Ashley is currently spearheading several key projects aimed at enhancing DigiPen's visibility in the competitive landscape of higher education. One notable initiative is the development of targeted email marketing campaigns that utilize SEO best practices to boost engagement and conversion rates. By employing her skills in InDesign and photography, she creates visually stunning newsletters that not only inform but also inspire potential students about the possibilities within the realms of video game design, robotics, and digital arts.
Her proficiency with tools like Camtasia and iMovie allows her to produce dynamic video content that showcases student projects and faculty expertise, further solidifying DigiPen's reputation as a leader in the field. With a strong foundation in event planning and time management, Ashley ensures that DigiPen's promotional events are not only well-organized but also impactful, fostering connections between students, alumni, and industry professionals. At the intersection of technology and creativity, Ashley Goodwin is dedicated to advancing DigiPen's mission and empowering the next generation of innovators.
