As the Director of Data at Pumpkin, a pioneering pet care company under JAB Holdings, Ashley Flubacher is at the forefront of leveraging data analytics to drive strategic decision-making and enhance customer experiences. With a robust background in segmentation, data mining, and statistical data analysis,...
As the Director of Data at Pumpkin, a pioneering pet care company under JAB Holdings, Ashley Flubacher is at the forefront of leveraging data analytics to drive strategic decision-making and enhance customer experiences. With a robust background in segmentation, data mining, and statistical data analysis, Ashley is dedicated to transforming raw data into actionable insights that empower the organization to make informed decisions. Her expertise in SAS programming and database marketing allows her to develop sophisticated models that predict customer behavior and optimize marketing strategies, ensuring that every pet receives the preventive care they deserve.
At Pumpkin, Ashley is spearheading key projects that focus on behavioral segmentation and loyalty programs, aiming to deepen customer engagement and retention. By analyzing pet owner behaviors and preferences, she is helping to tailor Pumpkin’s offerings to meet the unique needs of each pet and their owner. Her commitment to developing analytics talent within the organization is evident as she mentors team members, fostering a culture of data-driven decision-making that places the customer at the heart of all initiatives.
Ashley’s experience spans multiple industry verticals across North America and abroad, where she has successfully driven insight-driven change at top companies. Her passion for pet health and wellness aligns perfectly with Pumpkin’s mission to keep all pets healthy, making her an invaluable asset to the team. As she continues to harness the power of data, Ashley is not only shaping the future of pet care but also setting a benchmark for how companies can use analytics to create meaningful connections with their customers.
