As the Senior Regional Director of Marketing & Strategic Partnerships at Audacy, Inc., Ashley Fields brings over 15 years of expertise in cultivating strategic partnerships and executing high-impact activations across the sports and music landscapes. Based in the Midwest, Ashley has been instrumental in driving...
As the Senior Regional Director of Marketing & Strategic Partnerships at Audacy, Inc., Ashley Fields brings over 15 years of expertise in cultivating strategic partnerships and executing high-impact activations across the sports and music landscapes. Based in the Midwest, Ashley has been instrumental in driving innovative marketing strategies that resonate with diverse audiences, particularly fans of MLB, NBA, NFL, and major music events. Her role encompasses overseeing a dynamic team of 30-50 professionals, where she fosters a culture of collaboration and high performance, all while managing an 8-figure P&L.
Ashley’s leadership is characterized by her ability to forge robust media rights agreements and orchestrate large-scale events that not only elevate brand visibility but also enhance audience engagement. She has successfully partnered with some of the largest brands in the industry, leveraging her skills in integrated marketing and contract negotiation to create mutually beneficial relationships. Her strategic vision extends to advising executives on market share expansion and innovative sponsorship opportunities, ensuring that Audacy remains at the forefront of the evolving media landscape.
In addition to her marketing acumen, Ashley is deeply committed to philanthropy and community engagement, often integrating these elements into her strategic initiatives. Her expertise in event planning and media strategy allows her to craft memorable experiences that resonate with fans, driving both brand loyalty and revenue growth. As she continues to lead Audacy’s efforts in expanding into new national markets, Ashley Fields exemplifies the intersection of creativity and strategic thinking in the fast-paced world of sports and entertainment marketing.
