As the Principal Manager of Integrated Marketing at ZoomInfo, Ashley Eleveld plays a pivotal role in shaping the company’s marketing strategies, particularly for its flagship platform, ZoomInfo Sales. With a robust background in digital marketing, Ashley excels in lead and demand generation, driving significant revenue...
As the Principal Manager of Integrated Marketing at ZoomInfo, Ashley Eleveld plays a pivotal role in shaping the company’s marketing strategies, particularly for its flagship platform, ZoomInfo Sales. With a robust background in digital marketing, Ashley excels in lead and demand generation, driving significant revenue growth through innovative and data-driven marketing campaigns. Her expertise lies in orchestrating end-to-end integrated marketing initiatives that align seamlessly with go-to-market (GTM) strategies and overarching business objectives.
Ashley is responsible for developing and executing comprehensive marketing plans that not only enhance brand awareness but also foster deep engagement with key personas. By leveraging her strong technical skills and proficiency in tools like Marketo, she ensures that campaigns are optimized for performance and effectiveness. Her ability to coordinate across multiple marketing channels allows her to create cohesive narratives that resonate with target audiences, ultimately leading to the achievement of pipeline goals.
In her current role, Ashley leads cross-functional teams to ensure that all marketing efforts are aligned with sales engagement strategies, enhancing collaboration between marketing and sales departments. Her commitment to measuring success through key performance indicators (KPIs) allows her to refine campaigns continuously, ensuring that they meet the evolving needs of the market. With a keen focus on project management and customer relationship management (CRM), Ashley is dedicated to driving impactful results that contribute to ZoomInfo’s growth and success in the competitive landscape of digital marketing.
