As the Executive Director at C&C Market Research, Inc., Ashley Cunningham brings a wealth of knowledge and a unique perspective to the marketing research landscape, shaped by her deep-rooted family legacy in the industry. With a career that began in her formative years, Ashley has...
As the Executive Director at C&C Market Research, Inc., Ashley Cunningham brings a wealth of knowledge and a unique perspective to the marketing research landscape, shaped by her deep-rooted family legacy in the industry. With a career that began in her formative years, Ashley has cultivated a profound understanding of consumer behavior, brand equity, and market intelligence, making her an invaluable asset to both her clients and the organization.
In her current role, Ashley excels in client relations, ensuring that every project aligns with the strategic goals of her clients while delivering actionable insights. Her expertise in survey design and data analysis allows her to craft comprehensive research methodologies that not only capture customer insights but also translate them into impactful business strategies. One of her key projects involved leading a multi-phase focus group initiative that provided critical feedback for a major brand's product launch, demonstrating her ability to harness qualitative data to inform decision-making.
Ashley’s commitment to organizational operations ensures that C&C Market Research remains agile and responsive in a rapidly evolving market. By leveraging competitive intelligence and fostering a culture of collaboration, she empowers her team to innovate and adapt, ultimately enhancing the value delivered to clients. As she continues to navigate the complexities of the marketing research industry, Ashley Cunningham stands out as a leader dedicated to excellence, driving growth not just for C&C, but for the clients she serves.
