Ashish Morone serves as the Senior Vice President and Head of Marketing Communication at HDFC Bank, where he leverages over 25 years of extensive experience in strategic planning and marketing. His role encompasses a comprehensive oversight of marketing communications, research, and media across the bank's...
Ashish Morone serves as the Senior Vice President and Head of Marketing Communication at HDFC Bank, where he leverages over 25 years of extensive experience in strategic planning and marketing. His role encompasses a comprehensive oversight of marketing communications, research, and media across the bank's diverse offerings and channels, with a strong emphasis on digital marketing initiatives. Ashish’s expertise in brand management and product management is pivotal in crafting compelling narratives that resonate with customers and enhance brand equity.
Under his leadership, HDFC Bank has successfully launched several key projects aimed at elevating customer engagement and driving brand loyalty. His strategic approach to marketing communication has not only strengthened the bank's market position but has also fostered a culture of innovation within his team. Ashish is adept at managing high-performing teams, consistently achieving low attrition rates by cultivating an environment that prioritizes professional growth and collaboration.
His proficiency in strategic communications and project management enables him to navigate the complexities of the banking sector, ensuring that marketing strategies align seamlessly with business objectives. Additionally, Ashish’s commitment to customer relationship management (CRM) has been instrumental in enhancing customer service experiences, ultimately contributing to the bank's overall success. With a keen focus on leveraging data-driven insights, he continues to drive impactful marketing strategies that resonate with HDFC Bank’s diverse clientele, positioning the bank as a leader in the financial services industry.
