Art Brown serves as the Head of Marketing Strategy & Client Growth at ab², where he leverages his extensive expertise to drive top-line growth for client partners through innovative marketing strategies and agile methodologies. With a keen focus on launching new products and seeking market...
Art Brown serves as the Head of Marketing Strategy & Client Growth at ab², where he leverages his extensive expertise to drive top-line growth for client partners through innovative marketing strategies and agile methodologies. With a keen focus on launching new products and seeking market differentiation, Art excels at developing insight-driven strategic marketing programs that resonate with target audiences. His current projects include guiding a large payer organization in navigating the startup and incubator landscape, a strategic initiative designed to enhance revenue and facilitate M&A growth. Over a 12-month period, he crafted a comprehensive market entry strategy that not only identified potential partnerships but also outlined actionable steps for successful implementation.
Art’s proficiency in digital connectedness in marketing allows him to integrate cutting-edge technologies into traditional marketing frameworks, ensuring that his clients remain competitive in an ever-evolving landscape. His expertise in UI/UX further enhances the user experience, driving engagement and conversion rates. As a servant leader, Art prioritizes team building and agency partner collaboration, fostering an environment where creativity and strategic thinking thrive. His ability to scale marketing functions effectively has positioned ab² as a leader in delivering tailored marketing solutions that align with client objectives.
In addition to his hands-on project management skills, Art is adept in partner marketing, sales enablement, and brand development, making him a versatile asset in the B2B space. His commitment to leading by example not only inspires his team but also cultivates a culture of excellence that drives sustained commercial success for all stakeholders involved.
