Arina Arustamyan serves as the Chief Commercial Officer (CCO) at Ucom, where she leverages over a decade of extensive experience in the telecommunications sector to drive commercial success across diverse business lines. In her current role, Arina oversees a robust commercial function comprising more than...
Arina Arustamyan serves as the Chief Commercial Officer (CCO) at Ucom, where she leverages over a decade of extensive experience in the telecommunications sector to drive commercial success across diverse business lines. In her current role, Arina oversees a robust commercial function comprising more than 400 employees, ensuring seamless operations in strategy, business planning, and marketing communications. Her leadership extends to the management of retail, corporate, and wholesale sales, where she has consistently demonstrated her prowess in B2B sales and customer experience enhancement.
Under Arina's guidance, Ucom has embarked on several key projects aimed at redefining customer engagement and expanding market share. Her strategic initiatives in product development and pricing have not only optimized the company’s offerings in fixed, mobile, and digital services but have also positioned Ucom as a formidable competitor in the telecom landscape. Arina's commitment to innovation is evident in her approach to marketing strategy, where she utilizes competitive analysis and online marketing techniques to capture new audiences and retain existing customers.
Arina's expertise in negotiation and analysis further enables her to craft effective marketing management strategies that resonate with Ucom’s diverse customer base. Her proven track record of outperforming market competition is a testament to her ability to align commercial objectives with customer needs, ultimately driving sustainable growth for the organization. As a forward-thinking leader, Arina Arustamyan continues to shape the future of Ucom, ensuring that the company remains at the forefront of the telecommunications industry.
