Arief Rahardjono is a seasoned professional with extensive experience in the fast-moving consumer goods (FMCG) sector, having honed his skills at industry giants like Nestlé, Unilever, and Paragon. His expertise spans across eCommerce, where he has successfully navigated both the brand and enabler sides, demonstrating...
Arief Rahardjono is a seasoned professional with extensive experience in the fast-moving consumer goods (FMCG) sector, having honed his skills at industry giants like Nestlé, Unilever, and Paragon. His expertise spans across eCommerce, where he has successfully navigated both the brand and enabler sides, demonstrating a robust understanding of category strategy and planning. With a proven track record in diverse categories, including Face Care, Body Care, Deodorant, and Baby Care, Arief has developed a strong foundation in customer marketing and key account management, making him a valuable asset in any business environment.
Currently, Arief is channeling his entrepreneurial spirit into his own venture, NieRa, located in Pandaan, East Java. This multifaceted business encompasses a car wash, coffee shop, and barber shop, all designed with the dual purpose of providing quality services and creating job opportunities for the local community. Since its grand opening on March 18, 2023, Arief has successfully built a team of 20 employees, reflecting his commitment to not only business success but also social impact. His strategic approach to business planning and analysis has been instrumental in establishing NieRa as a go-to destination in the area.
Arief’s journey exemplifies the intersection of professional expertise and personal goals, as he leverages his background in eCommerce and strategic planning to foster growth and employment in his community. His vision for NieRa is not just about profitability but also about uplifting those around him, making him a leader who understands the importance of social responsibility in business.
