Arianna Sherlock serves as the Associate Vice President of Marketing at I-CAR, where she is at the forefront of transforming marketing strategies to align with the evolving needs of the collision repair industry. With over 15 years of experience in both B2C and B2B environments,...
Arianna Sherlock serves as the Associate Vice President of Marketing at I-CAR, where she is at the forefront of transforming marketing strategies to align with the evolving needs of the collision repair industry. With over 15 years of experience in both B2C and B2B environments, Arianna leverages her extensive expertise to reinvigorate I-CAR’s brand presence and enhance its outreach to technicians and repair shops. Her current initiatives focus on modernizing marketing efforts by implementing a data-driven, digital-first strategy that integrates industry-specific data analytics. This approach not only enhances engagement with stakeholders but also streamlines communication through innovative channels such as SMS messaging.
Arianna is leading key projects that aim to elevate I-CAR’s curriculum and training programs, ensuring they remain relevant and effective in preparing technicians for the demands of OEM and insurance collision repair networks. Her strategic planning capabilities are instrumental in navigating the complexities of the collision repair landscape, particularly during periods of rapid growth and transformation. By fostering strong media and community relations, she amplifies I-CAR’s mission to provide high-quality training and credentialing, ultimately contributing to safer and more efficient repair practices.
Arianna’s dynamic leadership style and commitment to brand communication enable her to inspire her team while driving impactful marketing campaigns. Her proficiency in creative services and strategic communications ensures that I-CAR not only meets but exceeds the expectations of its diverse audience, solidifying its position as a leader in the collision repair industry.
