Aretha Ba is a dynamic force in the beauty industry, serving as the Co-Founder and Chief Marketing Officer of The Beauty Brander. With over 20 years of experience in public affairs, communications, and digital marketing, Aretha brings a wealth of expertise to her current role....
Aretha Ba is a dynamic force in the beauty industry, serving as the Co-Founder and Chief Marketing Officer of The Beauty Brander. With over 20 years of experience in public affairs, communications, and digital marketing, Aretha brings a wealth of expertise to her current role. At The Beauty Brander, she is instrumental in defining and articulating the agency's vision and mission, strategically positioning the brand for growth within a competitive market. Her leadership in developing and refining the agency's brand identity ensures that messaging resonates deeply with beauty service providers, fostering a strong connection that drives engagement and loyalty.
Under Aretha's guidance, The Beauty Brander has launched several key projects aimed at enhancing the visibility and marketability of beauty professionals. She spearheads initiatives that leverage social media, new media, and web content writing to create compelling narratives that elevate the profiles of beauty service providers. Her commitment to diversity and inclusion is evident in the campaigns she develops, which not only highlight the unique talents within the industry but also advocate for equitable representation.
Aretha's expertise in external communications and change communications allows her to navigate complex industry dynamics effectively, ensuring that The Beauty Brander remains at the forefront of industry trends. By cultivating relationships with subject matter experts and engaging in live events, she amplifies the agency's reach and impact. As a passionate advocate for workforce development, Aretha is dedicated to empowering beauty professionals, making her a pivotal leader in shaping the future of the beauty industry.
