Aradhana Panicker serves as a Senior Account Director at APCO Worldwide, where she leverages over a decade of extensive experience in communications to drive impactful strategies for a diverse portfolio of clients. Her expertise spans various sectors, including corporate, nonprofit, and government, with a particular...
Aradhana Panicker serves as a Senior Account Director at APCO Worldwide, where she leverages over a decade of extensive experience in communications to drive impactful strategies for a diverse portfolio of clients. Her expertise spans various sectors, including corporate, nonprofit, and government, with a particular focus on technology, healthcare, and social justice. At APCO, Aradhana is instrumental in managing high-stakes projects for clients such as the Embassy of Ethiopia in Washington, D.C., and leading tech innovators like Avast and Hyperfine. Her role requires a nuanced understanding of international affairs and the ability to navigate complex narratives in the cybersecurity, medtech, and clean energy spaces.
Aradhana excels in rapid response communications, ensuring that her clients are equipped to address emerging challenges and opportunities in real-time. Her proficiency in account management and media strategy allows her to craft compelling content that resonates with target audiences while fostering cross-team collaboration to enhance project outcomes. Additionally, she is dedicated to mentoring new hires, cultivating talent within her team, and promoting a culture of continuous learning and development. With a strong foundation in research and content strategy, Aradhana is adept at harnessing insights to inform her clients’ messaging and advocacy efforts, particularly in the dynamic landscape of deep tech and circular economy initiatives. Her commitment to excellence and innovation positions her as a key player in shaping effective communication strategies that drive meaningful engagement and impact.
