Araceli Villanueva is a dynamic communications professional currently serving as the Social Media Editor for MLS NEXT Pro, where she leverages her extensive experience to elevate the league's digital presence. With over nine years in the sports communications arena, Araceli has honed her skills in...
Araceli Villanueva is a dynamic communications professional currently serving as the Social Media Editor for MLS NEXT Pro, where she leverages her extensive experience to elevate the league's digital presence. With over nine years in the sports communications arena, Araceli has honed her skills in creating compelling content that resonates with diverse audiences. Her role involves managing and crafting engaging social copy for various platforms, including Twitter, Instagram, TikTok, and Threads, ensuring that each post reflects the league's brand and engages its passionate fanbase.
Araceli's expertise lies in developing and executing strategic social media initiatives that not only promote MLS NEXT Pro's events and players but also foster community engagement and growth. She is adept at utilizing tools like WSC Sports to enhance content delivery and analytics, allowing her to refine strategies based on audience interaction and feedback. Her background in journalism and mass communications, coupled with her proficiency in photography and Adobe Photoshop, enables her to create visually appealing and informative content that captures the essence of the game.
In her current role, Araceli is also involved in key projects that aim to enhance the visibility of emerging soccer talent and promote the league's mission of inclusivity and growth within the sport. Her commitment to strategic communications and fundraising initiatives further underscores her dedication to the success of MLS NEXT Pro. As she continues to navigate the ever-evolving landscape of sports media, Araceli remains focused on pushing boundaries and driving engagement, making her an invaluable asset to the organization and the broader soccer community.
