As the Director of Local Marketing Strategy & Operations at MyEyeDr., April Sheppard is at the forefront of transforming patient experiences through innovative marketing initiatives. With over a decade of expertise in strategic marketing, April is adept at cultivating brand identities that resonate with local...
As the Director of Local Marketing Strategy & Operations at MyEyeDr., April Sheppard is at the forefront of transforming patient experiences through innovative marketing initiatives. With over a decade of expertise in strategic marketing, April is adept at cultivating brand identities that resonate with local communities. Her role involves leading a dynamic team to develop and implement retail marketing and visual merchandising strategies that not only enhance brand visibility but also drive patient engagement and loyalty.
April's current projects include spearheading targeted marketing campaigns that leverage social media and online marketing to reach diverse demographics effectively. By optimizing the in-office patient journey, she ensures that every touchpoint reflects MyEyeDr.'s commitment to exceptional care and service. Her collaborative approach with operations teams allows her to tailor marketing efforts that align with local business growth objectives, ensuring that each initiative is both impactful and measurable.
With a keen eye for detail and a passion for idea generation, April excels in strategic planning and project management, consistently delivering results that exceed expectations. Her experience in brand development and product marketing within the retail sector empowers her to drive innovation and operational efficiency at MyEyeDr. By fostering a culture of curiosity and care, April not only cultivates brands but also nurtures relationships that are vital to the company's success in a competitive landscape.
