April Stern Riccio currently serves as the Public Relations Director at Neiman Marcus, where she leverages her extensive background in public relations, marketing, and event planning to elevate the brand's presence in the competitive luxury retail landscape. With a keen eye for fashion and a...
April Stern Riccio currently serves as the Public Relations Director at Neiman Marcus, where she leverages her extensive background in public relations, marketing, and event planning to elevate the brand's presence in the competitive luxury retail landscape. With a keen eye for fashion and a strategic approach to communications, April plays a pivotal role in shaping the narrative around Neiman Marcus, ensuring that the brand's values and offerings resonate with its discerning clientele.
In her current role, April spearheads key projects that include high-profile fashion events, exclusive product launches, and innovative marketing campaigns that drive customer engagement and brand loyalty. Her expertise in digital marketing and retail communications enables her to craft compelling press releases and promotional materials that capture the essence of Neiman Marcus's luxury experience. Additionally, she collaborates closely with designers, influencers, and media outlets to generate buzz and maximize publicity for the brand.
April's previous experience as the Public Relations and Merchandise Manager at Neiman Marcus in Natick, Massachusetts, and her entrepreneurial venture with a s r & company, have equipped her with a unique blend of skills that encompass fundraising, editing, and journalism. This diverse background allows her to approach public relations from multiple angles, ensuring that every campaign is not only visually stunning but also strategically sound. As a thought leader in the industry, April continues to push the boundaries of traditional retail marketing, embracing new trends and technologies to keep Neiman Marcus at the forefront of luxury retail.
