April Reiling serves as the Director of Communications for the City of Irving, where she leverages her extensive background in public relations and strategic communications to enhance the city’s brand and foster community engagement. With a robust fiscal oversight of a $3 million budget and...
April Reiling serves as the Director of Communications for the City of Irving, where she leverages her extensive background in public relations and strategic communications to enhance the city’s brand and foster community engagement. With a robust fiscal oversight of a $3 million budget and a dedicated team of 26 professionals, April expertly navigates the complexities of municipal communications across ten diverse divisions. Her leadership encompasses critical areas such as social and digital media, community outreach, graphic design, and media relations, all aimed at promoting transparency and enhancing the city’s image.
In her role, April spearheads key projects that focus on internal and external communications, ensuring that the city’s messaging is consistent, compelling, and aligned with its strategic goals. Her expertise in crisis management is particularly vital in today’s fast-paced information landscape, where timely and accurate communication can significantly impact public perception. April is also passionate about public outreach, utilizing research and data assessment to tailor initiatives that resonate with the community and foster a sense of belonging among residents.
A skilled public speaker and trainer, April is committed to developing her team and enhancing their capabilities in graphic design, writing, and event planning. Her holistic approach to brand management not only elevates the City of Irving’s image but also cultivates a strong connection between the city government and its constituents. With a keen eye for detail and a love for marketing, branding, and advertising, April Reiling continues to drive innovative communication strategies that position the City of Irving as a leader in municipal engagement and community service.
