As the Brand Director for EMEA at ServiceNow, Aoife Hall leverages over 20 years of international marketing experience across diverse sectors, including FMCG, luxury, telecommunications, finance, and non-profit organizations. Her extensive background has equipped her with a unique perspective on brand growth strategies, allowing her...
As the Brand Director for EMEA at ServiceNow, Aoife Hall leverages over 20 years of international marketing experience across diverse sectors, including FMCG, luxury, telecommunications, finance, and non-profit organizations. Her extensive background has equipped her with a unique perspective on brand growth strategies, allowing her to craft culturally relevant, insight-driven campaigns that resonate with audiences across the region. Aoife has had the privilege of collaborating with some of the world's most iconic brands, such as Coca-Cola, Gillette, and Ferrari, where she honed her skills in advertising, integrated marketing, and consumer insights.
In her current role at ServiceNow, Aoife is at the forefront of redefining how organizations approach their brand narratives in an increasingly digital landscape. She is instrumental in developing and executing innovative marketing communications strategies that not only elevate the ServiceNow brand but also enhance the overall customer experience. By utilizing her expertise in market research and competitive analysis, Aoife identifies emerging trends and consumer needs, ensuring that ServiceNow remains a leader in making the world of work better for people.
Key projects under her leadership include the launch of insight-led campaign platforms that drive engagement and foster brand loyalty. Aoife's strategic vision and budget management skills enable her to navigate complex marketing landscapes, ensuring that every initiative aligns with broader business objectives. With a commitment to delivering measurable results, Aoife Hall continues to shape the future of branding at ServiceNow, making a significant impact on the organization and its stakeholders.
