Anurag Sehgal is a distinguished Interaction Design Consultant and the Co-Founder Director & Chief Design Officer (CDxO) at Experiential Design Lab, now operating under the banner of Digital Tranzform Pvt. Ltd. With a robust academic foundation, having earned his Master's in Interaction Design from a...
Anurag Sehgal is a distinguished Interaction Design Consultant and the Co-Founder Director & Chief Design Officer (CDxO) at Experiential Design Lab, now operating under the banner of Digital Tranzform Pvt. Ltd. With a robust academic foundation, having earned his Master's in Interaction Design from a prestigious institution, Anurag has positioned himself as a thought leader in the realm of digital transformation strategies. His expertise lies at the intersection of technology and design, where he spearheads innovative projects that redefine user experiences across various sectors.
At Digital Tranzform, Anurag leads a dynamic team dedicated to crafting tailored digital solutions that enhance tech products, tech-aided spaces, and tech-aided services. His leadership has been pivotal in executing transformative projects across diverse industries, including agri-tech, hospitality-tech, sleep-tech, decor-tech, fashion-tech, fitness-tech, and HR-tech. Anurag’s approach is deeply rooted in design thinking and user-centered design principles, ensuring that every solution not only meets business objectives but also resonates with end-users.
Key projects under his direction have included collaborations with startups and established enterprises, where his skills in service design, user experience design, and design management have driven successful outcomes. Anurag’s commitment to innovation is evident in his ability to blend creativity with strategic insights, making him a sought-after consultant in the field. As he continues to push the boundaries of experiential design, Anurag Sehgal remains dedicated to fostering a culture of innovation that empowers organizations to navigate the complexities of digital transformation effectively.