As Vice President of Commercial Enablement at Current Lighting, Anthony Esparza plays a pivotal role in driving the company’s strategic initiatives aimed at optimizing pricing and enhancing sales effectiveness. With a robust background in revenue management and pricing strategies, Anthony expertly combines analytical skills with...
As Vice President of Commercial Enablement at Current Lighting, Anthony Esparza plays a pivotal role in driving the company’s strategic initiatives aimed at optimizing pricing and enhancing sales effectiveness. With a robust background in revenue management and pricing strategies, Anthony expertly combines analytical skills with marketing acumen to create innovative solutions that foster profitable growth. His current focus revolves around developing advanced tools and processes that streamline pricing, quotations, commissions, and sales analytics, ensuring that the organization remains agile and responsive to market demands.
Anthony's leadership in the Commercial Enablement organization is characterized by his ability to collaborate seamlessly with cross-functional teams. He partners with various business functions to implement data-driven strategies that not only meet short-term objectives but also lay the groundwork for long-term success. His expertise in elasticity and regression analysis allows him to derive actionable insights from complex data sets, enabling the team to make informed decisions that enhance sales performance.
Key projects under Anthony's guidance include the enhancement of agency strategy plans for the channel sales model, where he actively participates in the development of initiatives that drive sales efficiency. His proficiency in tools like Microsoft Excel and Business Objects further supports his efforts in forecasting and product development, ensuring that Current Lighting remains at the forefront of the industry. With a commitment to excellence and a strategic mindset, Anthony Esparza continues to be a driving force behind the company’s commercial success, leveraging his skills to create a sustainable competitive advantage in the lighting market.
