Anthony Delserro is a dynamic Principal Experience Designer at Verizon, where he leverages over a decade of expertise in product design and digital innovation to drive transformative user experiences. His leadership in the development of BlueJeans Studio, an award-winning cloud-based event and webinar platform, exemplifies...
Anthony Delserro is a dynamic Principal Experience Designer at Verizon, where he leverages over a decade of expertise in product design and digital innovation to drive transformative user experiences. His leadership in the development of BlueJeans Studio, an award-winning cloud-based event and webinar platform, exemplifies his commitment to human-centered design. Under his guidance, the platform not only achieved remarkable revenue growth, surpassing $1.64 million, but also experienced a staggering 352% year-over-year increase in sales. This success is a testament to Anthony's strategic vision and his ability to lead a design team through the end-to-end product design process, ensuring that user needs are at the forefront of every decision.
In addition to his work on BlueJeans Studio, Anthony has a proven track record of enhancing engagement and conversion rates for various top brands, including Entrepreneur.com. His passion for user research and prototyping allows him to create intuitive and impactful digital experiences that resonate with users. By employing innovative digital marketing strategies and art direction, he has consistently reduced bounce rates and increased customer satisfaction, solidifying his reputation as a thought leader in the industry.
Anthony's skill set encompasses a wide range of competencies, including product design, digital sketching, and mass email marketing, making him a versatile asset in the fast-paced tech landscape. As he continues to pioneer UX initiatives at Verizon, his focus remains on driving growth and fostering a culture of creativity and collaboration within his team.
