As the Global Leader of Digital Commerce at Specialized Bicycle Components, Anthony Crowell is at the forefront of transforming the way consumers engage with the brand in an increasingly digital marketplace. With over 15 years of extensive experience in sales and marketing within the outdoor...
As the Global Leader of Digital Commerce at Specialized Bicycle Components, Anthony Crowell is at the forefront of transforming the way consumers engage with the brand in an increasingly digital marketplace. With over 15 years of extensive experience in sales and marketing within the outdoor and sporting goods sector, Anthony is adept at leveraging technology to create seamless shopping experiences that resonate with today’s consumers. His strategic vision focuses on accelerating online sales through premium retail partners and e-marketplaces, ensuring that Specialized not only meets but exceeds consumer expectations.
Anthony's current role involves spearheading key projects that aim to redefine the company's digital presence. He is responsible for establishing the necessary infrastructure and teams to transition from traditional wholesale models to a robust online sales framework. This includes developing comprehensive business plans that prioritize acquisition marketing and channel planning, enabling Specialized to reach a broader audience while enhancing customer engagement. His expertise in visual merchandising and sports marketing plays a crucial role in crafting compelling online narratives that drive conversion and foster brand loyalty.
Moreover, Anthony is committed to social inclusion within the sporting community, ensuring that Specialized’s offerings are accessible to diverse consumer segments. By focusing on recruiting top talent and building competencies within his teams, he is not only driving revenue growth but also cultivating a culture of innovation and excellence. Under his leadership, Specialized Bicycle Components is poised to thrive in the digital commerce landscape, meeting consumers wherever they are and whenever they want to shop.
