Ansley Parish serves as the Event Sales Manager at Four Seasons Hotels and Resorts, where her expertise in event and group sales shines through in every project she undertakes. With a robust background in event operations, Ansley has successfully planned and executed over 200 events,...
Ansley Parish serves as the Event Sales Manager at Four Seasons Hotels and Resorts, where her expertise in event and group sales shines through in every project she undertakes. With a robust background in event operations, Ansley has successfully planned and executed over 200 events, ranging from exquisite weddings to high-stakes corporate meetings. Her journey from the operational side of events to a sales-focused role has equipped her with a unique perspective that enhances her ability to understand and meet client needs effectively.
In her current position, Ansley is responsible for promoting and selling the resort's offerings to the group market within a defined geographic region. She employs a multifaceted approach to generate awareness of the resort, utilizing direct phone sales, engaging in direct sales calls, and participating in tradeshows and networking groups. This proactive strategy not only boosts the resort's visibility but also fosters valuable relationships within the industry.
Collaboration is key to Ansley’s success; she works closely with the sales and marketing teams to solicit, sell, and confirm group business, ensuring that the property meets its budgeted sales goals. Her negotiation skills are paramount as she drafts and generates contracts that align with both client expectations and the resort's standards of excellence.
Recognized as the 2021 Catering Manager of the Third Quarter for the Americas, Ansley’s commitment to delivering exceptional service and her proficiency in event management are evident in her work. With skills in public speaking, social media, and hospitality, she continues to elevate the Four Seasons brand, creating memorable experiences that resonate with clients and guests alike.
