Anshul Madaan serves as the Global Media Relations Leader for GE Vernova's Electrification segment, where he plays a pivotal role in shaping and executing the external communication strategy on a global scale. With a strong belief that "what cannot be measured cannot be managed," Anshul...
Anshul Madaan serves as the Global Media Relations Leader for GE Vernova's Electrification segment, where he plays a pivotal role in shaping and executing the external communication strategy on a global scale. With a strong belief that "what cannot be measured cannot be managed," Anshul leverages his expertise in communications strategy to build world-class communication programs that resonate with diverse audiences. His passion for effective leadership is evident in his ability to foster employee engagement and drive internal communications, ensuring that the vision and values of GE Vernova are clearly articulated and embraced across the organization.
In his current role, Anshul is responsible for managing high-stakes media relations, crafting compelling press releases, and developing strategic narratives that highlight the innovative advancements in electrification technologies. He is instrumental in crisis communications, adeptly navigating challenges to protect and enhance the company's reputation. Anshul's proficiency in sales enablement and marketing communications further amplifies GE Vernova's message, aligning it with market research insights to effectively reach target audiences.
Key projects under his leadership include initiatives that promote sustainable electrification solutions, showcasing GE Vernova's commitment to driving the energy transition. By utilizing customer relationship management (CRM) tools and online communications strategies, Anshul ensures that the Electrification segment remains at the forefront of industry conversations. His strategic planning and management skills enable him to lead cross-functional teams, fostering collaboration that enhances the overall impact of GE Vernova's communications efforts. Through his dedication and expertise, Anshul Madaan continues to elevate the profile of GE Vernova in the competitive landscape of electrification and energy solutions.
