Anoop Mehrotra serves as the Vice President at Northstar Pathology Lab, where he leverages over 21 years of extensive experience in sales and marketing across diverse sectors, including Branded Retail, Telecom, FMCG, MVNO, and FMCD. His current role involves spearheading the establishment of a comprehensive...
Anoop Mehrotra serves as the Vice President at Northstar Pathology Lab, where he leverages over 21 years of extensive experience in sales and marketing across diverse sectors, including Branded Retail, Telecom, FMCG, MVNO, and FMCD. His current role involves spearheading the establishment of a comprehensive Marketing and Sales function for a burgeoning startup in the diagnostics and pathology industry. Anoop's strategic vision and execution capabilities have been instrumental in positioning Northstar Pathology Lab as a competitive player in the market.
Under his leadership, the lab has embarked on several key projects aimed at enhancing operational efficiency and customer engagement. Anoop has successfully orchestrated the launch of multiple service offerings, utilizing his expertise in business development and customer relationship management (CRM) to create tailored solutions that meet the evolving needs of healthcare providers and patients alike. His proven track record of launching new companies and brands in various geographies is evident in his ability to achieve significant milestones, such as generating a remarkable Rs 2.5 crore in top-line revenue within just three months of operation.
Anoop's role also extends to team management, where he fosters a culture of collaboration and innovation among distributed teams. His keen understanding of business strategy and sales management, combined with his passion for healthcare, positions him as a thought leader in the industry. Furthermore, his involvement on panels for international consulting firms as a telecom, MVNO, and sales/distribution expert underscores his commitment to sharing insights and driving growth within the sector. As Northstar Pathology Lab continues to expand its footprint, Anoop Mehrotra remains a pivotal figure in shaping its future trajectory.
