Annu Nieminen is a visionary engineer and dynamic leader, currently serving as the Founder and CEO of The Upright Project, where she is pioneering a groundbreaking quantification model designed to measure the net value creation of companies. With a strong foundation in user-centered design and...
Annu Nieminen is a visionary engineer and dynamic leader, currently serving as the Founder and CEO of The Upright Project, where she is pioneering a groundbreaking quantification model designed to measure the net value creation of companies. With a strong foundation in user-centered design and management consulting, Annu is on a mission to revolutionize the tools of contemporary capitalism, creating tangible incentives for businesses to optimize their net impact on society and the environment. Her innovative approach combines rigorous analytical frameworks with a deep understanding of human behavior, allowing her to tackle complex "soft" problems with "hard" tools effectively.
At The Upright Project, Annu is spearheading key projects that aim to redefine how companies assess their contributions beyond mere financial metrics. By integrating business strategy with sustainability principles, she is helping organizations navigate the ambiguous landscape of corporate responsibility. Annu’s expertise in project management and entrepreneurship enables her to lead multidisciplinary teams, fostering a culture of collaboration and creativity that drives impactful solutions.
Her passion for stepping into the unknown and embracing uncertainty is reflected in her work, as she continuously seeks to bridge gaps in understanding among stakeholders. By empowering companies to measure and communicate their net impact, Annu is not only enhancing business growth strategies but also contributing to a more sustainable future. Through her leadership at The Upright Project, she is setting a new standard for accountability in business, ensuring that the pursuit of profit aligns with the greater good.
