Annie W. is a seasoned Senior User Experience Designer with over 16 years of experience in driving digital transformation and enhancing brand experiences across a diverse array of industries. Currently self-employed, she offers contract UX services that encompass User Experience Design and Information Architecture, leveraging...
Annie W. is a seasoned Senior User Experience Designer with over 16 years of experience in driving digital transformation and enhancing brand experiences across a diverse array of industries. Currently self-employed, she offers contract UX services that encompass User Experience Design and Information Architecture, leveraging her extensive background to deliver strategic insights and innovative solutions. Annie has collaborated with high-profile brands such as Verizon, American Express, and IKEA, where she has played a pivotal role in shaping user-centric designs that not only meet business objectives but also resonate deeply with users.
Her expertise spans critical areas such as Customer Experience, Strategic Product Design, and UX Research and Testing, allowing her to craft multifaceted user experiences that are both intuitive and engaging. Annie's approach is rooted in a thorough understanding of usability analysis and UX prototyping, which enables her to create wireframes and personas that effectively communicate user needs and behaviors. By employing task analysis and taxonomy strategies, she ensures that the information architecture of each project is optimized for seamless navigation and accessibility.
Annie is also passionate about mentoring emerging designers, sharing her knowledge of Human-Computer Interaction and digital strategy to help them develop their skills and confidence in the field. Her commitment to evolving the digital landscape is evident in her ability to adapt to new technologies and trends, making her a valuable asset to any team seeking to enhance their user experience and drive meaningful engagement. Through her work, Annie continues to redefine what it means to create impactful digital experiences that leave a lasting impression.
