Annie Ma currently serves as a pivotal figure in Enterprise Change Management at Citi, where she leverages her extensive expertise in organizational behavior and culture to drive strategic change initiatives. With a keen understanding that effective change transcends mere processes, Annie emphasizes the importance of...
Annie Ma currently serves as a pivotal figure in Enterprise Change Management at Citi, where she leverages her extensive expertise in organizational behavior and culture to drive strategic change initiatives. With a keen understanding that effective change transcends mere processes, Annie emphasizes the importance of leadership integrity and transparency in fostering trust among stakeholders. Her role involves establishing robust Organizational Change Management (OCM) capabilities across the enterprise, ensuring that best practices are not only researched but also seamlessly integrated into change delivery frameworks.
Annie's key projects include coaching and influencing senior sponsors to actively engage their teams throughout the change process. By defining and establishing clear levels of service, she ensures that all stakeholders understand their roles and responsibilities, which is crucial for successful adoption of new initiatives. Her approach combines a deep analytical skill set with a strong focus on team development, enabling her to mediate conflicts and resolve disputes effectively. This holistic view of change management allows her to create a supportive environment where employees feel valued and empowered to embrace transformation.
In addition to her hands-on project work, Annie is dedicated to cultivating a culture of continuous improvement within Citi. She actively shares insights and best practices, fostering a community of learning that enhances the organization’s overall change capability. With her unique blend of management skills, IT service management knowledge, and a passion for customer service, Annie Ma is not just a change agent; she is a catalyst for sustainable organizational growth and resilience in an ever-evolving financial landscape.
